Customer should have a predetermined idea of what they want on their site in regards to the above. Multiple revisions means more time, and more cost. If you look on the web these days, you will notice most of the sites (good sites) are rather simple, and easy to navigate. The trend in e-business is to get away from distracting animations, flash presentation, etc. The most important part of your site is the content. Content, content, content, Good Content ! Give your site visitor the information they need to do what you want them to do, or know.