Welcome to the SEO Learning Center. SEO, Search Engine Optimization, is about getting your website to the top of the major search
engines, Google, Yahoo, and MSN. You should begin by choosing good Keywords. If you choose words and phrases that people don’t generally
use to search for your targeted market (your website), you will get very little traffic. SEO Resources to find quality Keywords include,
the Google Keyword Tool, Yahoo Overture Search Term Tool, and WordTracker. The results generated by these tools will show the amount
of times certain words and phrases are entered in as web searches. This analysis is essential to generate good quality content for
effective optimization. Furthermore, keywords should be considered when you choose a web domain. For example, www.cheapwebdesigninelgin.com contains
the keyword phrases ‘Cheap Web Design‘, ‘Web Design‘, and ‘Web Design in Elgin‘. Yahoo, that commands approximately 33 % of the web
searches, considers this with more weight then other search engines when it ranks web domains, so choose carefully.
The next
step would be to design your site so it is ‘SEO Friendly’. Search engine spiders generally start at the to left of your page and scan
across and down. Assuming this premise, keyword phrases should begin at the top. Also, keywords should be placed in the title tag,<title>Keywords</title>
,of your website along with H1 Header tags,<h1>Keywords</h1> in the body of your site. If you have images on your site,
the Alt Tags should also include keywords related to that image. Bolding and Underlining of keywords is also a strategy that
should be employed in the content of your site. While doing this, good content should be used, it should flow in a natural way without
obvious signs of stuffing in keywords or phrases. If you write it well, they will come to visit.
What is PageRank, and how do
you get good PageRank? PageRank is a numeric value assigned by Google, between 0 and 10, that represents how significant your website
is. You can view the PageRank of any website by downloading the Google Tool Bar. Link building is a method that’s used to increase
your PageRank. Simply explained, you want the URL of your website on an established website. Some people regard this as a ‘vote
for your site’, and the more votes you get, the higher your PageRank will rise when the search engine spiders crawl the internet,
they will recognize your site when they crawl the sites your link is at. There are several ways to do this, one way is to submit an
article that relates to the content of your website to one of the several article directories on the Internet. Once the article is
submitted and approved, you will have a link on another site that points to yours. I have used Ezine Articles, and would recommend
it. Another way to build links is to submit your site to free SEO Friendly Directories . Go to www.best-web-directories.com, they
have a list of free directories with a description of their criterion and an estimated time your site will be listed.
The last example I will provide (though there are several) of link building is called ‘Link Exchange’. Simply stated, you ask another
website that is in the same category as yours to put your link on theirs, and in return you put their link on your site. This is easier
said then done, there is software that can send out massive amounts of email to targeted sites asking for an exchange but sometimes
they fall on deaf ears because they may be considered as spam, some people feel that link exchanging is like dating, and should be
treated in a more personal ‘sales like’ way. There is much debate on this tactic.
In conclusion, SEO, is vital to the success
of your website in regards to getting traffic. You must be patient, and explore all the options available to maintain or gain the
position you feel you need to achieve the success you desire. If you have any questions, please email me for discussion.
.
- Join a SEO Forum
- Keyword Tool (excellent)
Note: Above is an image of the Google PageRank Tool
Considering a Flash Web Site? If so, consider the following, a Flash Web Site is a great thing if you use it correctly,
but using it for eye candy will not achieve your goals. You should consider who you may rule out, corporations that don't allow
plugins or addons, including java (a great majority of people surf from work). Also, 60+ % of people "never" have access to broadband
in the US (this includes at work). There are tricks to getting flash web site pages placed higher but "load time" is always of first
priority. Some Flash Web Sites have a high percentage of visitors that leave before the page loads. Form follows function is a principle
associated with modern architecture and the term applies also to successful web site design. Those slow loading Flash Web Sites often
have a low conversion rate because allot of them don’t have the content to make the sale or explain the service. And what is conversion?Web site conversion is strategies to turn web visitors into leads and customers. Please consider the above when you think about choosing
a style for you web site.
Cheap Web Design, Web Design in Elgin
Web Design Services in the Fox Valley area, Algonquin Aurora Batavia Carpentersville Dundee Elgin Geneva St. Charles McHenry Oswego and Chicagoland
Chicago Freelance Web Design
SEO Tip
How to improve Search Engine Visibility
- Write a Blog
- Write Articles
- Join Forums
- Exchange Links
- Submit to Directories
- Submit to Classifies
- Social Bookmarking
- Review stuff on Amazon
- Submit to Del.icio.us
- Submit a Free Press Release
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